{"id":71837,"date":"2019-03-05T11:38:02","date_gmt":"2019-03-05T08:38:02","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/mavi-yolculuk-tekne-kiralama-platformuyla-erisilebilir-hale-geldi\/"},"modified":"2019-03-05T11:38:03","modified_gmt":"2019-03-05T08:38:03","slug":"mavi-yolculuk-tekne-kiralama-platformuyla-erisilebilir-hale-geldi","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/mavi-yolculuk-tekne-kiralama-platformuyla-erisilebilir-hale-geldi\/","title":{"rendered":"Mavi yolculuk, tekne kiralama platformuyla eri\u015filebilir hale geldi"},"content":{"rendered":"

\u00dc\u00e7 taraf\u0131 denizlerle \u00e7evrili olan T\u00fcrkiye\u2019de uzun y\u0131llard\u0131r bekledi\u011fi talebi bulamayan yat turizmi, son birka\u00e7 y\u0131ld\u0131r tercih edilmeye ba\u015fland\u0131. Yat sekt\u00f6r\u00fcndeki at\u0131l kapasiteyi ekonomiye kazand\u0131rmak amac\u0131yla kurulan tekne kiralama platformu Viravira.co, ald\u0131\u011f\u0131 yat\u0131r\u0131m\u0131n ard\u0131ndan rotas\u0131n\u0131 6 milyar euro pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahip Avrupa\u2019ya \u00e7evirdi.<\/p>\n

Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc (UNWTO) verilerine g\u00f6re, T\u00fcrkiye, 40 milyonu a\u015fan turist say\u0131s\u0131yla d\u00fcnyan\u0131n en \u00e7ok ziyaret edilen 10 \u00fclkesi aras\u0131nda yer al\u0131yor. T\u00fcrkiye\u2019ye gelen turistler genellikle otel tatilini tercih ederken, uzun y\u0131llard\u0131r at\u0131l kalan yat turizmi son y\u0131llarda yeniden dikkat \u00e7ekmeye ba\u015flad\u0131. D\u00fcnyadaki t\u00fcm tekne ve yat kiralamalar\u0131n\u0131n y\u00fczde 70\u2019inin ger\u00e7ekle\u015fti\u011fi Akdeniz \u00e7ana\u011f\u0131, 6 milyar euroluk ticari hacmiyle \u00f6ne \u00e7\u0131k\u0131yor. Mavi yolculuk olarak adland\u0131r\u0131lan yat turizmi bir zamanlar l\u00fcks bir hobi olarak an\u0131l\u0131rken, art\u0131k alternatif tekne ve yat kiralama y\u00f6ntemleriyle eri\u015filebilir hale geldi ve d\u00fcnyan\u0131n en h\u0131zl\u0131 geli\u015fen turizm t\u00fcrleri aras\u0131ndaki yerini ald\u0131. 2016 y\u0131l\u0131nda T\u00fcrkiye\u2019de do\u011fan ve Akdeniz \u00e7ana\u011f\u0131 ba\u015fta olmak \u00fczere, 22 \u00fclke ve 250 lokasyonda online tekne kiralama hizmeti sunan Viravira.co, 120 bin dolarl\u0131k ilk yat\u0131r\u0131m\u0131 ile Avrupa pazar\u0131nda b\u00fcy\u00fcmeyi hedefliyor.<\/p>\n

Hedef Avrupa pazar\u0131nda b\u00fcy\u00fcme<\/p>\n

Ald\u0131klar\u0131 yat\u0131r\u0131mla birlikte Avrupa pazar\u0131nda b\u00fcy\u00fcmeyi hedeflediklerini belirten Viravira.co\u2019nun Kurucu Orta\u011f\u0131 Emre K\u00fc\u00e7\u00fck\u00f6zkan, “Platformumuzda yer alan t\u00fcm tekneleri ger\u00e7ek zamanl\u0131 olarak eri\u015filebilir k\u0131l\u0131p hizmet kalitemizi art\u0131racak bir proje \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz. \u00dc\u00e7 taraf\u0131 denizlerle \u00e7evrili bir yar\u0131mada olan \u00fclkemizde tekne turizmi olduk\u00e7a stratejik bir pazar. \u00d6n\u00fcm\u00fczdeki yaz sezonundan beklentilerimiz b\u00fcy\u00fck. \u0130lk hedefimiz Avrupa ba\u015fta olmak \u00fczere yurt d\u0131\u015f\u0131ndaki operasyonlar\u0131m\u0131z\u0131 b\u00fcy\u00fctmek. T\u00fcrkiye ile birlikte \u00f6zellikle Yunanistan ve H\u0131rvatistan pazarlar\u0131na odaklan\u0131yoruz. Avrupa\u2019daki d\u00fc\u015f\u00fck rekabet ortam\u0131ndan faydalanarak yurt d\u0131\u015f\u0131na a\u00e7\u0131lan az say\u0131daki yerli giri\u015fimden biri olmak istiyoruz” dedi.<\/p>\n

K\u00fc\u00e7\u00fck\u00f6zkan ayr\u0131ca, k\u0131\u015f aylar\u0131ndan itibaren ayl\u0131k 50 bine yak\u0131n ziyaret\u00e7i trafi\u011fi ile olduk\u00e7a y\u00fcksek talep ald\u0131klar\u0131n\u0131 ve kullan\u0131c\u0131lar\u0131n internet sitesinde ortalama 3 dakika zaman harcad\u0131klar\u0131n\u0131 aktard\u0131.<\/p>\n

“Tekne kiralama fiyatlar\u0131 ki\u015fi ba\u015f\u0131 g\u00fcnl\u00fck 20-25 eurodan ba\u015fl\u0131yor”<\/p>\n

Tekne kiralama fiyatlar\u0131na de\u011finen K\u00fc\u00e7\u00fck\u00f6zkan, \u015funlar\u0131 aktard\u0131: “Kiralama fiyatlar\u0131, kapasite, boy, yap\u0131m y\u0131l\u0131 gibi \u00f6l\u00e7\u00fcler baz al\u0131narak hesaplan\u0131yor. Yaz aylar\u0131 yakla\u015ft\u0131k\u00e7a artan taleple birlikte fiyatlar art\u0131\u015f g\u00f6sterdi\u011finden, misafirlerimiz, tatillerini \u00f6nceden planlayarak erken rezervasyon indirimlerinden faydalanabiliyor. Ayn\u0131 zamanda, kullan\u0131c\u0131lar\u0131m\u0131za tekne sahipleriyle pazarl\u0131k yaparak y\u00fczde 60\u2019a varan oranlarda indirim sa\u011fl\u0131yoruz. Geni\u015f tekne havuzumuz ve rekabet\u00e7i politikam\u0131z sayesinde ki\u015fi ba\u015f\u0131 g\u00fcnl\u00fck 20-25 eurodan ba\u015flayan fiyatlarla tekne tatili yapmak m\u00fcmk\u00fcn”.

\"Mavi <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dc\u00c7 TARAFI DEN\u0130ZLERLE \u00c7EVR\u0130L\u0130 OLAN T\u00dcRK\u0130YE’DE UZUN YILLARDIR BEKLED\u0130\u011e\u0130 TALEB\u0130 BULAMAYAN YAT TUR\u0130ZM\u0130, SON B\u0130RKA\u00c7 YILDIR TERC\u0130H ED\u0130LMEYE BA\u015eLANDI. YAT SEKT\u00d6R\u00dcNDEK\u0130 ATIL KAPAS\u0130TEY\u0130 EKONOM\u0130YE KAZANDIRMAK AMACIYLA KURULAN TEKNE K\u0130RALAMA PLATFORMU V\u0130RAV\u0130RA.CO, ALDI\u011eI YATIRIMIN ARDINDAN ROTASINI 6 M\u0130LYAR EURO PAZAR B\u00dcY\u00dcKL\u00dc\u011e\u00dcNE SAH\u0130P AVRUPA\u2019YA \u00c7EV\u0130RD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":71838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[21143,127,1355,2171,5187,21142,18325,1141],"class_list":["post-71837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-erisilebilir","tag-geldi","tag-hale","tag-kiralama","tag-mavi","tag-platformuyla","tag-tekne","tag-yolculuk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/mavi-yolculuk-tekne-kiralama-platformuyla-erisilebilir-hale-geldi_e3d38a8.jpg?fit=1000%2C652","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-iGF","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/71837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=71837"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/71837\/revisions"}],"predecessor-version":[{"id":71840,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/71837\/revisions\/71840"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/71838"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=71837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=71837"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=71837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}