Kad\u0131nlar\u0131n ekonomik hayata etkin bir \u015fekilde kat\u0131l\u0131m\u0131n\u0131 destekleyen K\u0131z Karde\u015fim projesi, proje ortaklar\u0131 T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Habitat Derne\u011fi, \u0130stanbul Teknik \u00dcniversitesi (\u0130T\u00dc) ve Coca-Cola katk\u0131lar\u0131yla, 30 ilde 11 bini a\u015fk\u0131n kad\u0131na ula\u015ft\u0131.<\/p>\n
Kad\u0131nlar\u0131n k\u00fcresel ekonomiyi \u015fekillendirmede d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir rol oynad\u0131\u011f\u0131na inanan Coca-Cola, faaliyet g\u00f6sterdi\u011fi \u00fclkelerde ekonomik b\u00fcy\u00fcme ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmaya destek olmak amac\u0131yla kad\u0131nlar\u0131n toplumdaki yerini g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmeye devam ediyor. 1934 y\u0131l\u0131nda d\u00fcnyada ilk defa Y\u00f6netim Kurulu\u2019na bir kad\u0131n \u00fcye atayan \u015firket, hem y\u00f6netim kademesindeki kad\u0131n say\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131 hem de kad\u0131n \u00e7al\u0131\u015fanlara e\u015fit f\u0131rsat sunulmas\u0131na y\u00f6nelik politikalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Coca-Cola\u2019n\u0131n 2010 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fi 5by20 Program\u0131 ile de 2020 y\u0131l\u0131na kadar t\u00fcm d\u00fcnyada 5 milyon kad\u0131n\u0131n ekonomik ve toplumsal hayatta g\u00fc\u00e7lendirilmesi hedefleniyor. 5by20 Program\u0131 kapsam\u0131nda kad\u0131nlara e\u011fitimler, finansal destek ve ment\u00f6rluk deste\u011fi sunuluyor. T\u00fcrkiye\u2019de de 5by20 hedefi kapsam\u0131nda, 2015 y\u0131l\u0131nda hayata ge\u00e7irilen K\u0131z Karde\u015fim Projesi ile kad\u0131nlara giri\u015fimcilik, dijital okuryazarl\u0131k, finansal bilin\u00e7 ve uygulamal\u0131 temel finans e\u011fitimleri veriliyor.<\/p>\n
“2019 y\u0131l\u0131nda d\u00fczenleyece\u011fimiz K\u0131z Karde\u015fim e\u011fitimleriyle 9 bin kad\u0131na daha ula\u015fmay\u0131 planl\u0131yoruz”<\/p>\n
Coca-Cola T\u00fcrkiye, Kafkasya ve Orta Asya B\u00f6lge Ba\u015fkan\u0131 Evguenia Stoichkova, K\u0131z Karde\u015fim Projesi ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “\u015eirket olarak, k\u00fcresel ekonomik b\u00fcy\u00fcme ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmay\u0131 te\u015fvik etmek i\u00e7in yap\u0131lacak en iyi yat\u0131r\u0131m\u0131n, kad\u0131na yap\u0131lan yat\u0131r\u0131m oldu\u011funa inan\u0131yoruz. Biz de T\u00fcrkiye\u2019de K\u0131z Karde\u015fim projesi ile sundu\u011fumuz e\u011fitimler ve ment\u00f6rl\u00fck deste\u011fi ile kad\u0131nlar\u0131 ekonomik olarak g\u00fc\u00e7lendirmeyi hedefliyoruz. 2015 y\u0131l\u0131nda, k\u00fc\u00e7\u00fck ad\u0131mlar ile ba\u015flayan K\u0131z Karde\u015fim projesi, bug\u00fcn art\u0131k daha da fazla insan\u0131n hayat\u0131na dokunur hale geldi. E\u011fitimlere ek olarak, \u2019Giris\u00b8imci Kad\u0131nlar ile I\u00b7lham Bulus\u00b8malar\u0131\u2019 organize edilerek kad\u0131nlar aras\u0131ndaki iletis\u00b8im ko\u00a8pru\u00a8su\u00a8nu\u00a8n gu\u00a8c\u00b8lenmesi sa\u011flan\u0131yor. Proje ortaklar\u0131m\u0131z\u0131n da kat\u0131l\u0131m\u0131yla, \u015fimdiye kadar 30 ilde 11 bini a\u015fk\u0131n kad\u0131n desteklendi. 2019 y\u0131l\u0131nda da d\u00fczenleyece\u011fimiz K\u0131z Karde\u015fim e\u011fitimleriyle 9 bin kad\u0131na daha ula\u015fmay\u0131 planl\u0131yoruz” dedi.<\/p>\n
D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc\u2019ne \u00f6zel \u015fi\u015feler \u00fcretildi<\/p>\n
Coca-Cola T\u00fcrkiye, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc\u2019ne \u00f6zel olarak tasarlad\u0131\u011f\u0131 Coca-Cola \u015fi\u015felerini de m\u00fc\u015fterilerinin be\u011fenisine sundu. K\u0131z Karde\u015fim projesine g\u00f6n\u00fcll\u00fc olmaya davet eden \u00f6zel tasar\u0131m \u015fi\u015feler se\u00e7ili CarrefourSA marketlerinde yer alacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
COCA-COLA T\u00dcRK\u0130YE, KAFKASYA VE ORTA ASYA B\u00d6LGE BA\u015eKANI EVGUEN\u0130A STO\u0130CHKOVA, “\u015e\u0130RKET OLARAK, K\u00dcRESEL EKONOM\u0130K B\u00dcY\u00dcME VE S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R KALKINMAYI TE\u015eV\u0130K ETMEK \u0130\u00c7\u0130N YAPILACAK EN \u0130Y\u0130 YATIRIMIN, KADINA YAPILAN YATIRIM OLDU\u011eUNA \u0130NANIYORUZ. B\u0130Z DE T\u00dcRK\u0130YE\u2019DE KIZ KARDE\u015e\u0130M PROJES\u0130 \u0130LE SUNDU\u011eUMUZ E\u011e\u0130T\u0130MLER VE MENT\u00d6RL\u00dcK DESTE\u011e\u0130 \u0130LE KADINLARI EKONOM\u0130K OLARAK G\u00dc\u00c7LEND\u0130RMEY\u0130 HEDEFL\u0130YORUZ” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":78530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[13503,61,2142,3713,18683,4200,77,1324],"class_list":["post-78529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-binden","tag-destek","tag-fazla","tag-kadina","tag-kardesim","tag-kiz","tag-oldu","tag-projesi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/kiz-kardesim-projesi-11-binden-fazla-kadina-destek-oldu_fe25b4b.jpg?fit=586%2C853","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-kqB","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/78529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=78529"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/78529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/78530"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=78529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=78529"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=78529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}