Vodafone\u2019un dildeki e\u015fitsizlikle m\u00fccadele etmek amac\u0131yla geli\u015ftirdi\u011fi K\u0131rm\u0131z\u0131 \u00c7izgi teknolojisi, k\u00f6\u015fe yaz\u0131lar\u0131n\u0131n ard\u0131ndan TV dizilerindeki cinsiyet\u00e7i s\u00f6ylemleri de tespit etti. Yapay zekaya dayal\u0131 bir teknoloji olan K\u0131rm\u0131z\u0131 \u00c7izgi, sevilen diziler \u201c\u0130stanbullu Gelin\u201d ve \u201cErkenci Ku\u015f\u201dun birer senaryosunu tarayarak cinsiyet\u00e7i s\u00f6ylemlerin d\u00fczeltilmesi konusunda senaristleri uyard\u0131.<\/p>\n
Toplumun d\u00fc\u015f\u00fcncelerine ve diline yans\u0131yan cinsiyet\u00e7i kullan\u0131mlar\u0131 ortadan kald\u0131rmay\u0131 hedefleyen Vodafone, ge\u00e7en y\u0131l ba\u015flatt\u0131\u011f\u0131 K\u0131rm\u0131z\u0131 \u00c7izgi hareketinin kapsam\u0131n\u0131 geni\u015fletiyor. Bir haber sitesinde yer alan haberlerdeki cinsiyet\u00e7i dilin kullan\u0131ld\u0131\u011f\u0131 kelime ve metin bazl\u0131 anlamlar\u0131 tespit ederek \u00fcst\u00fcn\u00fc k\u0131rm\u0131z\u0131yla \u00e7izen K\u0131rm\u0131z\u0131 \u00c7izgi teknolojisi, \u015fimdi de ekranlardaki cinsiyet\u00e7i dil kullan\u0131mlar\u0131n\u0131 tespit ediyor.<\/p>\n
Yap\u0131lan \u015firket a\u00e7\u0131klamas\u0131na g\u00f6re; sevilen diziler \u201c\u0130stanbullu Gelin\u201din 75. ve \u201cErkenci Ku\u015f\u201d dizisinin 33. b\u00f6l\u00fcm\u00fcn\u00fcn senaryosu K\u0131rm\u0131z\u0131 \u00c7izgi taraf\u0131ndan tarand\u0131. K\u0131rm\u0131z\u0131 \u00c7izgi teknolojisi, cinsiyet\u00e7i bir s\u00f6ylem buldu\u011funda gerekli d\u00fczeltmenin yap\u0131lmas\u0131 i\u00e7in senaristleri uyard\u0131. Yap\u0131lan d\u00fczeltmeleri seyirciler de g\u00f6rebildi ve d\u00fczeltilmesini istedikleri cinsiyet\u00e7i s\u00f6ylemleri #K\u0131rm\u0131z\u0131\u00c7izgietiketiyle payla\u015fabildi.<\/p>\n
Vodafone T\u00fcrkiye Marka \u0130leti\u015fimi ve Stratejisi Direkt\u00f6r\u00fc Esra S\u00fczme \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201cDil, toplumun iskeleti. Nas\u0131l d\u00fc\u015f\u00fcn\u00fcrsek \u00f6yle konu\u015fur, nas\u0131l konu\u015fursak \u00f6yle d\u00fc\u015f\u00fcn\u00fcr\u00fcz. Zamanla edindi\u011fimiz \u00f6nyarg\u0131lar, d\u00fc\u015f\u00fcnce sistemimizi yans\u0131t\u0131yor, dilimize yans\u0131yor. Fark\u0131nda olarak ya da olmayarak telaffuz etti\u011fimiz her kelime, zamanla kad\u0131nlara bak\u0131\u015f a\u00e7\u0131m\u0131z\u0131 olu\u015fturuyor. Dilimizi kad\u0131nlara kar\u015f\u0131 bu \u00f6nyarg\u0131lardan temizlemek gerekti\u011fine inan\u0131yoruz. Kad\u0131nlar\u0131 g\u00f6r\u00fcnmez k\u0131lan hi\u00e7bir kelimenin, hi\u00e7bir ifadenin kabul edilemeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Bu d\u00fc\u015f\u00fcnceyle geli\u015ftirdi\u011fimiz K\u0131rm\u0131z\u0131 \u00c7izgi teknolojisini \u015fimdi de ekranlara ta\u015f\u0131man\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. K\u0131rm\u0131z\u0131 \u00c7izgi, \u2018\u0130stanbullu Gelin\u2019 ve \u2018Erkenci Ku\u015f\u2019un birer senaryosunu tarayarak cinsiyet\u00e7i s\u00f6ylemler konusunda senaristleri uyaracak. K\u0131rm\u0131z\u0131 \u00c7izgi projesiyle, dilde kan\u0131ksanm\u0131\u015f cinsiyet\u00e7i s\u00f6ylemler konusunda toplumda fark\u0131ndal\u0131k olu\u015fturmay\u0131 ve bu s\u00f6ylemlerin olu\u015fturdu\u011fu psikolojik \u015fiddeti ortadan kald\u0131rmay\u0131 hedefliyoruz.\u201d<\/p>\n
Cinsiyet\u00e7i kelime oran\u0131 y\u00fczde 0\u2019a indi<\/p>\n
K\u0131rm\u0131z\u0131 \u00c7izgi teknolojisi, yapay zek\u00e2dan besleniyor. T\u00fcrk\u00e7e dilini semantik olarak analiz edip cinsiyet\u00e7i s\u00f6ylemleri ayr\u0131\u015ft\u0131rabilen ilk \u00f6rnek olan bu teknoloji, T\u00fcrk\u00e7eyi hem kelime bazl\u0131, hem de metin bazl\u0131 anlayarak kad\u0131nlara y\u00f6nelik \u00f6nyarg\u0131l\u0131 kullan\u0131mlar\u0131 fark ediyor ve \u00fcst\u00fcn\u00fc k\u0131rm\u0131z\u0131yla \u00e7iziyor. K\u0131rm\u0131z\u0131 \u00c7izgi ile s\u00f6z konusu sitede Temmuz 2018\u2019den bu yana 2 bin 800 k\u00f6\u015fe yaz\u0131s\u0131 analiz edildi. Sitenin alt\u0131na yerle\u015ftirilen K\u0131rm\u0131z\u0131 \u00c7izgi butonu 41 milyon kez g\u00f6r\u00fcnt\u00fclendi ve 780 bin aksiyona d\u00f6n\u00fc\u015ft\u00fc. K\u0131rm\u0131z\u0131 \u00c7izgi ba\u015flamadan \u00f6nce yazarlar\u0131n makalelerinde tespit edilen cinsiyet\u00e7i kelime oran\u0131 y\u00fczde 11 iken, K\u0131rm\u0131z\u0131 \u00c7izgi ba\u015flad\u0131ktan sonra bu oran y\u00fczde 7\u2019ye geriledi, Ocak 2019 itibariyle ise y\u00fczde 0 oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
VODAFONE, GE\u00c7EN YIL BA\u015eLATTI\u011eI KIRMIZI \u00c7\u0130ZG\u0130 HAREKET\u0130N\u0130N KAPSAMINI GEN\u0130\u015eLET\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":84949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[23367,6546,23366,4590],"class_list":["post-84948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-cinsiyetci","tag-dil","tag-dizilere","tag-taramasi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/dizilere-cinsiyetci-dil-taramasi_e0c5cdc.jpg?fit=615%2C409","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-m68","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/84948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=84948"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/84948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/84949"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=84948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=84948"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=84948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}