Markalar\u0131n sosyal medya performans\u0131n\u0131 tamamen istatiksel verilere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi SocialBrands Mart ay\u0131 sonu\u00e7lar\u0131 yay\u0131nland\u0131.<\/p>\n
Dijitalde k\u0131z\u0131\u015fan rekabette kimlerin \u00f6nde oldu\u011funu her ay yapt\u0131\u011f\u0131 sosyal medya performans\u0131 s\u0131ralamas\u0131 ile duyuran SocialBrands, bu ay de\u011ferlendirmesine yeni bir kategori daha ekleyerek rekabeti artt\u0131rd\u0131.<\/p>\n
Sosyal medyan\u0131n zirvesinde g\u00fc\u00e7l\u00fc rekabet<\/p>\n
\u201cE\u011flence-Ya\u015fam\u201d ana kategorisinin alt\u0131na eklenen \u201cDijital TV ve E\u011flence\u201d kategorisinde g\u00fc\u00e7l\u00fc bir yar\u0131\u015f\u00e7\u0131 olarak kendine yer bulan Netflix T\u00fcrkiye, 1 \u015eubat-28 \u015eubat d\u00f6neminde sosyal medyada g\u00f6sterdi\u011fi y\u00fcksek performansla zirveye yerle\u015fti. Netflix T\u00fcrkiye\u2019yi istikrarl\u0131 performanslar\u0131yla her zaman \u00f6ne \u00e7\u0131kan Madame Coco ve Zen P\u0131rlanta takip etti.<\/p>\n
Listede zirveye yerle\u015fen Netflix T\u00fcrkiye; hedef kitlesine uygun samimi i\u00e7erikleri ve yeni dizi haberlerinin ald\u0131\u011f\u0131 y\u00fcksek etkile\u015fim ile dikkat \u00e7ekiyor. \u00d6d\u00fcll\u00fc sosyal medya kampanyalar\u0131 ile \u00f6ne \u00e7\u0131kan ikinci s\u0131radaki Madame Coco ve g\u00fc\u00e7l\u00fc \u00fcr\u00fcn ileti\u015fimi sayesinde sergiledi\u011fi ba\u015far\u0131l\u0131 performans ile \u00fc\u00e7\u00fcnc\u00fc s\u0131raya yerle\u015fen Zen P\u0131rlanta ise ay boyunca yo\u011fun ilgi g\u00f6ren di\u011fer iki marka oldu.<\/p>\n
37 bin marka hesab\u0131ndan 1,54 milyon ileti incelendi<\/p>\n
Markalar\u0131n performanslar\u0131n\u0131 30\u2019dan fazla istatistiksel kritere g\u00f6re de\u011ferlendiren sosyal medya marka endeksi, SocialBrands Mart ay\u0131 Top 100 listesini haz\u0131rlarken 37 bin 358 marka hesab\u0131ndan payla\u015f\u0131lan 1,54 milyon iletiyi inceledi.<\/p>\n
1 milyar 13 milyon kullan\u0131c\u0131 etkile\u015fiminin incelendi\u011fi listede bu ay ilk 10\u2019da yer alan di\u011fer markalar s\u0131ras\u0131yla T\u00fcrk Hava Yollar\u0131, Mutlu Ak\u00fc, Ziraat Bankas\u0131, Fiat T\u00fcrkiye, \u0130nci Ak\u00fc, Enza Home ve Yata\u015f oldu.<\/p>\n
Otomotiv sekt\u00f6r\u00fc top 100\u2019e giren 16 markas\u0131 ile \u00f6n planda<\/p>\n
Facebook, Twitter ve Instagram\u2019da en iyi performans\u0131 g\u00f6steren 100 markan\u0131n yer ald\u0131\u011f\u0131 SocialBrands Top 100 listesindeki en kalabal\u0131k sekt\u00f6r 16 marka ile otomotiv oldu. Top 100 listesinde; Mutlu Ak\u00fc, FIAT T\u00fcrkiye, \u0130nci Ak\u00fc, Ford T\u00fcrkiye, Yamaha Motor, Honda T\u00fcrkiye, BMW T\u00fcrkiye, Toyota T\u00fcrkiye, Honda Motosiklet T\u00fcrkiye, Mercedes-Benz T\u00fcrkiye, Peugeot, Volvo Car T\u00fcrkiye, Petlas, Renault, KIA T\u00fcrkiye ve Opel markalar\u0131 yer ald\u0131.<\/p>\n
SocialBrands verileri, T\u00fcrkiye\u2019nin en kapsaml\u0131 sosyal medya \u00f6d\u00fcllerinde kullan\u0131lacak<\/p>\n
BoomSonar ve Marketing T\u00fcrkiye i\u015f birli\u011fi ile ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019nin en kapsaml\u0131 sosyal medya \u00f6d\u00fclleri Social Media Awards Turkey\u2019in ana b\u00f6l\u00fcmlerinden birini SocialBrands Veri \u00d6d\u00fclleri b\u00f6l\u00fcm\u00fc olu\u015fturuyor.<\/p>\n
Yar\u0131\u015fman\u0131n ba\u015fvuru gerektirmeyen bu b\u00f6l\u00fcm\u00fcnde 1 Mart 2018 ile 1 Mart 2019 aras\u0131ndaki d\u00f6neme ait SocialBrands puanlar\u0131 incelenerek her kategorideki en ba\u015far\u0131l\u0131 markalar belirleniyor. May\u0131s ay\u0131nda ger\u00e7ekle\u015fecek Social Media Awards Turkey\u2019nin J\u00fcri \u00d6d\u00fclleri b\u00f6l\u00fcm\u00fcnde ise, marka ve ajanslar\u0131n y\u0131l boyunca ger\u00e7ekle\u015ftirdikleri projeler ile ba\u015fvuru yapabilecekleri \u201cSosyal Medya Kampanyas\u0131\u201d, \u201dGer\u00e7ek Zamanl\u0131 Kampanya\u201d, \u201cK\u00fc\u00e7\u00fck B\u00fct\u00e7eli B\u00fcy\u00fck \u0130\u015fler\u201d, \u201cDijital PR \u00c7al\u0131\u015fmas\u0131\u201d gibi 24 farkl\u0131 kategori bulunuyor.<\/p>\n
Kazananlar\u0131n 3 May\u0131s\u2019ta \u0130stanbul\u2019da ger\u00e7ekle\u015fecek g\u00f6rkemli \u00f6d\u00fcl t\u00f6reninde a\u00e7\u0131klanaca\u011f\u0131 Social Media Awards Turkey i\u00e7in son ba\u015fvuru tarihi 12 Mart.<\/p>\n","protected":false},"excerpt":{"rendered":"
MARKALARIN SOSYAL MEDYA PERFORMANSINI TAMAMEN \u0130STAT\u0130KSEL VER\u0130LERE G\u00d6RE DE\u011eERLEND\u0130REN SOSYAL MEDYA MARKA ENDEKS\u0130 SOC\u0130ALBRANDS MART AYI SONU\u00c7LARI YAYINLANDI.<\/p>\n","protected":false},"author":1,"featured_media":87251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[4552,7008,8710,1229],"class_list":["post-87250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-artiyor","tag-medyada","tag-rekabet","tag-sosyal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/sosyal-medyada-rekabet-artiyor_3cdc9ac.jpg?fit=800%2C400","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-mHg","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/87250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=87250"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/87250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/87251"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=87250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=87250"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=87250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}