{"id":168428,"date":"2019-06-12T14:45:14","date_gmt":"2019-06-12T11:45:14","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/sebahattin-yaman-2019da-700-bin-adet-telefon-uretimi-ve-600-milyon-tl-ciro-hedefimiz-var\/"},"modified":"2019-06-12T14:45:14","modified_gmt":"2019-06-12T11:45:14","slug":"sebahattin-yaman-2019da-700-bin-adet-telefon-uretimi-ve-600-milyon-tl-ciro-hedefimiz-var","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/sebahattin-yaman-2019da-700-bin-adet-telefon-uretimi-ve-600-milyon-tl-ciro-hedefimiz-var\/","title":{"rendered":"Sebahattin Yaman: \u2019\u20192019\u2019da 700 bin adet telefon \u00fcretimi ve 600 milyon TL ciro hedefimiz var\u2019\u2019"},"content":{"rendered":"<p>General Mobile Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sebahattin Yaman, \u2019\u20192018\u2019de toplam 900 bin adet telefon sat\u0131\u015f\u0131m\u0131z oldu. Bu \u00fcr\u00fcnlerin tamam\u0131n\u0131 burada geli\u015ftirip \u00fcrettik. 2019\u2019de hedefimiz 700 bin adet. Ciro olarak 2018\u2019de 650 milyon TL, 2019\u2019da ise 600 milyon TL civar\u0131nda ciro beklentimiz var\u2019\u2019 dedi.<\/p>\n<p>General Mobile Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sebahattin Yaman \u0130stanbul\u2019da d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda \u015firketin 2018 y\u0131l\u0131 de\u011ferlendirmesini yaparken, 2019 y\u0131l\u0131 hedeflerini a\u00e7\u0131klad\u0131. Toplant\u0131da konu\u015fan Yaman, t\u00fcketici kredisi yerine kredi kart\u0131na taksitin getirilmesi rekabet a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funa vurgu yaparken, cep telefonu sekt\u00f6r\u00fc 13.9 milyar dolar cari a\u00e7\u0131k verdi\u011fini s\u00f6yledi.<\/p>\n<p>\u2019\u2019T\u00fcketici kredisi yerine kredi kart\u0131na taksitin getirilmesi rekabet a\u00e7\u0131s\u0131ndan \u00f6nemli\u2019\u2019<\/p>\n<p>2018 de\u011ferlendirmesi ve 2019 hedefleri konusunda a\u00e7\u0131klama yapan Sebahattin Yaman, \u2019\u20192018\u2019de toplam 900 bin adet sat\u0131\u015f\u0131m\u0131z oldu. Bu \u00fcr\u00fcnlerin tamam\u0131n\u0131 burada geli\u015ftirip \u00fcrettik. 2019\u2019de hedefimiz 700 bin adet. Ciro olarak 2018\u2019de 650 milyon TL, 2019\u2019da ise 600 milyon TL civar\u0131nda ciro beklentimiz var. 2019\u2019da bir tak\u0131m yasal d\u00fczenlemelerle birlikte bu rakamlar\u0131m hem bizim hem de di\u011fer \u00fcreticiler a\u00e7\u0131s\u0131ndan de\u011fi\u015febilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Daha rekabete a\u00e7\u0131k sistem haline hale gelece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. T\u00fcketici kredisi yerine kredi kart\u0131na taksitin getirilmesi, t\u00fcketicinin daha rahat ula\u015fabildi\u011fi bir sistemin olmas\u0131, \u00fcreticiler ve sekt\u00f6rler aras\u0131nda rekabete a\u00e7\u0131lmas\u0131 \u00f6nemli. \u00c7\u00fcnk\u00fc t\u00fcketici kredisi sadece belli mecralara uygulanabiliyor. Her \u00fcreticinin uygulayamad\u0131\u011f\u0131 bir sistem. Bu nedenle de buralarda olumlu de\u011fi\u015fiklikler olacakt\u0131r ve pazar pay\u0131m\u0131z artacakt\u0131r\u2019\u2019 dedi.<\/p>\n<p>\u2019\u2019Sat\u0131\u015f fiyat\u0131na hitap eden bir vergilendirme sisteminin olmas\u0131 laz\u0131m\u2019\u2019<\/p>\n<p>Cep telefonu piyasas\u0131nda tekelle\u015fme konusuna de\u011finen Yaman, \u2019\u2019\u0130ki konuda problem g\u00f6r\u00fcyorum; birincisi adil bir vergilendirme sistemi olmal\u0131d\u0131r. Yani perakende fiyat\u0131na hitap eden, perakende fiyat\u0131n\u0131n esas al\u0131nd\u0131\u011f\u0131 bir vergilendirme olmal\u0131d\u0131r. \u00d6rne\u011fin; 3 bin TL\u2019ye sat\u0131lan A,B,C markas\u0131n\u0131n \u00fcr\u00fcn\u00fc varsa; bunlar\u0131n g\u00fcmr\u00fck beyanlar\u0131n\u0131n da, vergilerinin de birbirine benzer olmas\u0131 laz\u0131m. Yani sat\u0131\u015f fiyat\u0131na hitap eden bir vergilendirme sisteminin olmas\u0131 laz\u0131m. Her 3 markan\u0131n da ayn\u0131 fiyata sat\u0131lan \u00fcr\u00fcnler aras\u0131nda farkl\u0131 beyanlar ve farkl\u0131 vergi oranlar\u0131 g\u00f6r\u00fcyoruz. Bunun do\u011fru olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n<p>\u2019\u2019T\u00fcrkiye\u2019de yerli \u00fcreticilerin pazar pay\u0131 y\u00fczde 5\u2019\u2019<\/p>\n<p>D\u00fcnyada yerli telefon \u00fcretimi konusunda bilgilendirme yapan Yaman, \u2019\u2019D\u00fcnyadaki yerel \u00fcreticilerin pazar pay\u0131 y\u00fczde 42 civar\u0131nda. \u015eu an T\u00fcrkiye\u2019de yerli telefon pazar pay\u0131 y\u00fczde 5\u2019ler civar\u0131nda. Yani bu durum d\u00fcnyada y\u00fckselirken, T\u00fcrkiye\u2019de geriye do\u011fru gidiyor. Bizim \u015funu hedeflememiz laz\u0131m: T\u00fcrkiye\u2019de \u00fcretim yapan her firman\u0131n elinden geldi\u011fince bu oran\u0131 bir yerden ba\u015flay\u0131p y\u00fckseltmesi laz\u0131m. Bazen \u015funlara tak\u0131l\u0131yoruz: Baz\u0131 par\u00e7alar yurtd\u0131\u015f\u0131ndan geliyor. Bug\u00fcn bu end\u00fcstride y\u00fczde 100 \u00fcretim yapan \u00fclke yok. Bu teknoloji \u00fclkeler aras\u0131 birbirine ba\u011f\u0131ml\u0131. Sadece \u00fcretici bazl\u0131 s\u00f6ylemiyorum. Bu yap\u0131dan dolay\u0131 bizim olabildi\u011fince yerelle\u015fmeyi artt\u0131rmam\u0131z laz\u0131m. Bu sekt\u00f6re yeni girecek arkada\u015flar\u0131m\u0131z\u0131n bir yerden ba\u015flamas\u0131 laz\u0131m, bizim de bunlar\u0131 destekliyor olmam\u0131z laz\u0131m. D\u00fcnya h\u0131zla yerel \u00fcretime giderken, T\u00fcrkiye h\u0131zla a\u015fa\u011f\u0131ya do\u011fru d\u00fc\u015f\u00fcyor. Buradaki temel sorunun birincisi taksit ikincisi ise adil vergilendirme. Yani kredi kart\u0131na taksit a\u00e7\u0131l\u0131rsa herkesin uygulayabilece\u011fi sistem olur.  Bu, t\u00fcketicinin son derece lehine olabilecek durumdur. T\u00fcketicinin \u00f6n\u00fcndeki engelleri kald\u0131rmam\u0131z laz\u0131m\u2019\u2019 diye konu\u015ftu.<\/p>\n<p>\u2019\u2019Cep telefonu sekt\u00f6r\u00fc 13.9 milyar dolar cari a\u00e7\u0131k vermi\u015f\u2019\u2019<\/p>\n<p>Cep telefonlar\u0131n\u0131n cari a\u00e7\u0131\u011fa etkisini de\u011ferlendiren, \u2019\u2019Bir otomobil dergisinde rakamlar verildi: Otomobil sekt\u00f6r\u00fc cari a\u00e7\u0131\u011f\u0131n g\u00fcnah ke\u00e7isi g\u00f6r\u00fclmesine ra\u011fmen 5 y\u0131l i\u00e7erisinde cari a\u00e7\u0131kta otomobil sekt\u00f6r\u00fc 23.6 milyar dolar fazla vermi\u015f. Oysa cep telefonu sekt\u00f6r\u00fc 13.9 milyar dolar cari a\u00e7\u0131k vermi\u015f. Otomobil sekt\u00f6r\u00fc fazlal\u0131k veriyor, biz ise a\u00e7\u0131k veriyoruz. Asl\u0131nda cep telefonu sekt\u00f6r\u00fcnde millile\u015fmeye, yerelle\u015fmeye ve yerli-yabanc\u0131 herkesin T\u00fcrkiye\u2019de \u00fcretmeye \u00e7aba g\u00f6stermesine ihtiyac\u0131 var. Mevzuatlar\u0131 buna g\u00f6re planlamam\u0131z laz\u0131m. Bug\u00fcn bir tak\u0131m te\u015fvik programlar\u0131 ve destekler var. Ama rekabetin \u00f6n\u00fcn\u00fc a\u00e7mam\u0131z laz\u0131m. Sadece yerliler i\u00e7in demiyorum, bir farkl\u0131l\u0131k olu\u015fturulsun demiyorum. Yerli-yabanc\u0131 herkesin \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131 laz\u0131m. Adil rekabet ortam\u0131 olmas\u0131 laz\u0131m. Bunun te\u015fviklerden daha \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum\u2019\u2019 a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n<p>\u2019\u2019Bu sene d\u00fcnyadaki a\u00e7\u0131l\u0131m\u0131m\u0131z\u0131 33 \u00fclkeden 45 \u00fclkeye \u00e7\u0131karaca\u011f\u0131z\u2019\u2019<\/p>\n<p>\u0130\u015f ortaklar\u0131 ve d\u00fcnyada yerelle\u015fme konusuna bilgi veren Yaman, \u2019\u2019\u015eirket olarak avantajlar\u0131m\u0131zdan bir tanesi; d\u00fcnyan\u0131n en iyileriyle birlikte \u00e7al\u0131\u015fmam\u0131z. Yeni \u015fekillenen d\u00fcnya rekabetinde de bu durumun avantaj\u0131m\u0131za oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130\u015f ortakl\u0131klar\u0131m\u0131z\u0131 g\u00fc\u00e7lendirerek devam ediyoruz. Bu sene d\u00fcnyadaki a\u00e7\u0131l\u0131m\u0131m\u0131z\u0131 33 \u00fclkeden 45 \u00fclkeye \u00e7\u0131karaca\u011f\u0131z. \u0130hracat kat say\u0131m\u0131z\u0131 ikiye katlayaca\u011f\u0131z. Ticaret sava\u015flar\u0131 sonras\u0131nda her \u00fclke yerli \u00fcretime inan\u0131lmaz \u00f6nem veriyor. Bu durum, o \u00fclkeye ihracat\u0131m\u0131zda bir engel gibi g\u00f6z\u00fckse de, e\u011fer o \u00fclkede lokalle\u015fir ve yerli \u00fcretim yaparsak dolays\u0131yla o \u00fclkelerde rahat yer alabilece\u011fimiz anlam\u0131na gelir. Bu durum t\u00fcm markalar i\u00e7in ge\u00e7erli. D\u00fcnyada te\u015fvik sisteminin y\u00fcksek oldu\u011fu, yerli \u00fcretime y\u00fcksek te\u015fviklerin ve avantajlar\u0131 oldu\u011fu \u00fclkelerdeki i\u015f ortaklar\u0131m\u0131zla yat\u0131r\u0131m yapmay\u0131 istiyoruz. \u0130hracat\u0131m\u0131z\u0131 da b\u00f6yle katlayarak devam ettirmeyi d\u00fc\u015f\u00fcn\u00fcyoruz\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GENERAL MOB\u0130LE Y\u00d6NET\u0130M KURULU BA\u015eKANI SEBAHATT\u0130N YAMAN, &#8220;2018&#8217;DE TOPLAM 900 B\u0130N ADET TELEFON SATI\u015eIMIZ OLDU. BU \u00dcR\u00dcNLER\u0130N TAMAMINI BURADA GEL\u0130\u015eT\u0130R\u0130P \u00dcRETT\u0130K. 2019&#8217;DE HEDEF\u0130M\u0130Z 700 B\u0130N ADET. C\u0130RO OLARAK 2018&#8217;DE 650 M\u0130LYON TL, 2019&#8217;DA \u0130SE 600 M\u0130LYON TL C\u0130VARINDA C\u0130RO BEKLENT\u0130M\u0130Z VAR&#8221; DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":168429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[5159,15528,1576,4464,1374,213,21203,468,40388,234,1935,181,11628],"class_list":["post-168428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-hedefimiz","tag-2019da","tag-1576","tag-4464","tag-adet","tag-bin","tag-ciro","tag-milyon","tag-sebahattin","tag-telefon","tag-uretimi","tag-var","tag-yaman"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/06\/sebahattin-yaman-2019da-700-bin-adet-telefon-uretimi-ve-600-milyon-tl-ciro-hedefimiz-var_06da966.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-HOA","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/168428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=168428"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/168428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/168429"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=168428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=168428"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=168428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}